Fingertips 365 led the end-to-end marketing efforts for River Hongbao 2025 as the consortium lead for Pushbutton. As one of Singapore’s most iconic Lunar New Year events, the campaign spanned digital strategy, social media management, influencer marketing, content production, website revamp, livestream coverage, and interactive contests. The integrated approach drove over 1.5 million impressions, attracted 119,000 active users to the website, and engaged audiences both online and on-site. Our work helped position River Hongbao 2025 as a standout festive celebration for both local and international visitors.

In addition to digital marketing, we also managed media relations for both the 2024 and 2025 editions of River Hongbao. This included crafting media invites and press releases, as well as overseeing on-ground media management and coordination. Our work ensured consistent, positive coverage across mainstream and digital media platforms, strengthening the event’s public presence and media impact.