- Experiential & Visual Marketing
Battle Box
Background
Battle Box Singapore is an underground military complex within Fort Canning that played a crucial role during the Battle of Singapore in World War II. It served as the underground command centre for the British Malaya Command, led by Lieutenant-General Arthur Percival. During the war, Singapore was a British stronghold, but it fell to the invading Japanese forces in February 1942, leading to the largest surrender of British-led forces in history.
The Battle Box was where the British military leaders made their decisions during the intense battle for Singapore. Despite its strategic value, the decision-making process and lack of proper defences eventually led to the surrender of the British forces. Today, the Battle Box is a museum and a historical site open to visitors, offering insight into the wartime history of Singapore and the events that unfolded during World War II.
Client Requirement
The client envisioned an immersive and engaging experience at Singapore’s iconic Battle Box. They sought to move beyond the traditional event format, seeking a fresh and modern approach. Their vision emphasized the use of technology-based solutions to create an interactive and captivating experience for their guests. Furthermore, they desired to incorporate elements of national education, seamlessly integrating historical context with the modern event experience.
Our Approach
We brought the client’s vision for an engaging experience to life at Battle Box. Singapore. Combining history with technology, guests would embark on a 40-minute audio tour through the chambers, encountering key moments leading to the British surrender. Two immersive rooms further enriched the experience: “The Day Before” used stunning projections to transport guests back in time, while “The Moments Before” offered a unique perspective on the battle through special glasses. This multi-sensory journey fostered a deeper understanding of this significant historical event.
