We partnered with Mr Bean Singapore to create a custom line of collectible plushie keychains as part of a promotional campaign aimed at deepening brand engagement and expanding their merchandise appeal. Our team conceptualised, designed, and produced an exclusive line of collectible plush toys inspired by their iconic mascot.

The Plush Keychain Blind Box (Animal Edition) features the brand’s iconic soybean mascot dressed in animal-themed hats — each one crafted to charm and surprise. The set includes: Bunny Bean, Cat Bean, Dinosaur Bean, and a mystery limited-edition Panda Bean as a rare collectible.

These plush toys were sold in blind box packaging, adding an element of fun and collectability to the brand’s merchandise offering. By combining the appeal of blind box culture with Mr Bean’s adorable character, the campaign delivered a fun, shareable and highly collectible product experience. 

The collaboration successfully captured the wholesome humour and charm that Mr Bean is known for, making these plushies a must-have for fans and collectors nationwide.